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The current runaway leader in the ebook reader market is the Amazon Kindle, and it has held that position for a long time now. Contrary to what many people imagine, it was not the first reader on the market – far from it in fact. The truth of the matter is that the Kindle has achieved its dominant position by offering consumers the best combination of hardware and accompanying ebooks available.

There is certainly no shortage of other perfectly acceptable readers available on the market, but the combo formed by the Kindle reader and Kindle books has made it very hard for other readers to secure any meaningful market share. Currently, there are more than 900,000 Kindle books for customers to choose from on Amazon’s website. Kindle owners can also access 1.8 million out of copyright books which are available free of charge. You can brush up on your classics and make your reader finance itself at the same time.

Customers are spoiled for choice. With so many Kindle books on offer, customers will have the confidence to buy Kindle reader hardware. The more Kindle readers that are sold, the higher the sales of Kindle books climb. Amazon find themselves benefiting from an upward sales spiral and, unless some other company manages to break into the inner circle, Amazon look likely to be the major force in the ebook and ebook reader market for some time to come.

At the moment, the main contender would have to be the Nook reader from Barnes and Noble. In common with Amazon, Barnes and Noble has both the reader and the ebooks for use with it – in fact, they claim to have even more titles for customers to choose from – 2,000,000 – than Amazon.

Unfortunately for Barnes and Noble, the Kindle has been beating the Nook into a distant second place for quite a while now. However, B&N recently released their upgraded and enhanced Nook Touch, which incorporates touch screen controls, and it looks as if it could close the gap on Amazon’s Kindle. Over and above touch screen controls, the upgraded Nook includes a variety of other of attractive features which may well prove to be attractive to potential buyers. For Barnes and Noble, it is undoubtedly a very big step in the right direction. Only time will tell whether or not it will be sufficient to steal the Kindle’s crown.

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